No one involved in the entertainment industry doubts the value that industry can bring to community. A study compiled in 2010 that, among other findings, indicated that Colorado’s entertainment industry is responsible for nearly 9,000 jobs and more than $20 billion in revenue. (One Source data, 1/2011). Another study found that for every dollar invested by the state in entertainment, $20 were returned into the state’s economy. No other industry even comes close to that return. All that said, many people not involved in the entertainment industry feel that state monies directed at is nothing more than subsidizing movies and in short a waste. Of course, once you let them know the amount of revenue generated and the number of jobs created they are generally blown away. This lack of knowledge is pervasive and may possibly be the single biggest hurdle in getting more state support. So what can be done to help? (more…)